Chapter 14: Management Support Systems: Emerging Trends and Impacts – ppt download

Learning Objectives Explore some of the emerging technologies that may impact MSS Know how RFID data analysis can help improve supply-chain management and other operations Describe how massive data acquisition techniques can enable reality mining Describe how virtual-world technologies can be used for decision support Describe how virtual-world applications can result in additional data for …

Chapter 13: Advanced Intelligent Systems – ppt video online download

Learning Objectives Understand the basic concepts and definitions of machine-learning Learn the commonalities and differences between machine learning and human learning Know popular machine-learning methods Know the concepts and definitions of case-based reasoning systems (CBR) Be aware of the MSS applications of CBR Know the concepts behind and applications of genetic algorithms Understand fuzzy logic …

Chapter 12: Artificial Intelligence and Expert Systems – ppt download

Learning Objectives Understand the basic concepts and definitions of artificial intelligence (AI) Become familiar with the AI field and its evolution Understand and appreciate the importance of knowledge in decision support Become accounted with the concepts and evolution of rule-based expert systems (ES) Understand the general architecture of rule-based expert systems Learn the knowledge engineering …

Chapter 11: Knowledge Management – ppt download

Introduction to Knowledge Management Knowledge in Knowledge Management System is, information that is contextual, relevant, and actionable Primarily, Situation Knowledge is contextual. Usable Knowledge understanding, awareness, or familiarity acquired through education or experience anything that has been contextually learned, perceived, discovered, inferred, or understood . In a knowledge management system, “knowledge is information in action” …

Chapter 14: Customer Privacy Concerns and Privacy Protective Responses. – ppt download

3 V. Kumar and W. Reinartz – Customer Relationship Management The Concept of Customer Privacy Customer privacy can be defined as “the power of the individual to personally control (vis-à-vis other individuals, groups, organizations, etc.) information about one’s self.” The includes control over the collection, storage, usage, and release of personal information. Stone, Gueutal, Gardner, …

C R M Chapter 13: Customer Relationship Management in the Business-To-Business Context. – ppt video online download

Overview Topics discussed: Characteristics of business-to-business (B2B) markets Premise of CRM in the B2B context Sales force management (SFM) and its subtopics as most important topics to realize the CRM premise in the B2B context CRM and sales force automation (SFA) CRM and key account management (KAM) CRM and the goods to services shift Source: …

Chapter 10: Loyalty Programs: Design and Effectiveness – ppt video online download

Overview Topics discussed: Loyalty programs: Definition and Key Objectives Problems with Loyalty Programs Design and Characteristics of Loyalty Programs Drivers of Loyalty Program Effectiveness Empirical Evidence on Loyalty Program Effectiveness Loyalty Programs, Shackle or Reward? The Seven-Point Checklist for Successful LP Design and Implementation Source: Chapter 10: Loyalty Programs: Design and Effectiveness – ppt video …

Chapter 9: Software Tools and Dashboards. 2 V. Kumar and W. Reinartz – Customer Relationship Management Overview Topics discussed  CRM Implementation. – ppt download

3 V. Kumar and W. Reinartz – Customer Relationship Management CRM Implementation Options  Developing Software In-House  Buying Licensed Software  Outsourcing a Managed Service Source: Chapter 9: Software Tools and Dashboards. 2 V. Kumar and W. Reinartz – Customer Relationship Management Overview Topics discussed  CRM Implementation. – ppt download

Chapter 3: Using Databases. 2 V. Kumar and W. Reinartz – Customer Relationship Management Overview Topics discussed:  Types of databases  Categorization. – ppt download

3 V. Kumar and W. Reinartz – Customer Relationship Management Overview  Categorization  Based on their main business functions  Databases managing business operations  Databases supporting decision-making activities  Alternate categorization:  Information included in the databases  Nature of the underlying marketing activities  Database technology used Source: Chapter 3: Using Databases. …