Monthly archives: Oktober, 2021

Chapter 14: Customer Privacy Concerns and Privacy Protective Responses. – ppt download

3 V. Kumar and W. Reinartz – Customer Relationship Management The Concept of Customer Privacy Customer privacy can be defined as “the power of the individual to personally control (vis-à-vis other individuals, groups, organizations, etc.) information about one’s self.” The includes control over the collection, storage, usage, and release of personal information. Stone, Gueutal, Gardner, …

C R M Chapter 13: Customer Relationship Management in the Business-To-Business Context. – ppt video online download

Overview Topics discussed: Characteristics of business-to-business (B2B) markets Premise of CRM in the B2B context Sales force management (SFM) and its subtopics as most important topics to realize the CRM premise in the B2B context CRM and sales force automation (SFA) CRM and key account management (KAM) CRM and the goods to services shift Source: …

Chapter 10: Loyalty Programs: Design and Effectiveness – ppt video online download

Overview Topics discussed: Loyalty programs: Definition and Key Objectives Problems with Loyalty Programs Design and Characteristics of Loyalty Programs Drivers of Loyalty Program Effectiveness Empirical Evidence on Loyalty Program Effectiveness Loyalty Programs, Shackle or Reward? The Seven-Point Checklist for Successful LP Design and Implementation Source: Chapter 10: Loyalty Programs: Design and Effectiveness – ppt video …

Chapter 9: Software Tools and Dashboards. 2 V. Kumar and W. Reinartz – Customer Relationship Management Overview Topics discussed  CRM Implementation. – ppt download

3 V. Kumar and W. Reinartz – Customer Relationship Management CRM Implementation Options  Developing Software In-House  Buying Licensed Software  Outsourcing a Managed Service Source: Chapter 9: Software Tools and Dashboards. 2 V. Kumar and W. Reinartz – Customer Relationship Management Overview Topics discussed  CRM Implementation. – ppt download

Chapter 3: Using Databases. 2 V. Kumar and W. Reinartz – Customer Relationship Management Overview Topics discussed:  Types of databases  Categorization. – ppt download

3 V. Kumar and W. Reinartz – Customer Relationship Management Overview  Categorization  Based on their main business functions  Databases managing business operations  Databases supporting decision-making activities  Alternate categorization:  Information included in the databases  Nature of the underlying marketing activities  Database technology used Source: Chapter 3: Using Databases. …