C R M Chapter 13: Customer Relationship Management in the Business-To-Business Context. – ppt video online download

Overview Topics discussed: Characteristics of business-to-business (B2B) markets Premise of CRM in the B2B context Sales force management (SFM) and its subtopics as most important topics to realize the CRM premise in the B2B context CRM and sales force automation (SFA) CRM and key account management (KAM) CRM and the goods to services shift

Source: C R M Chapter 13: Customer Relationship Management in the Business-To-Business Context. – ppt video online download

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