Chapter 10: Loyalty Programs: Design and Effectiveness – ppt video online download

Overview Topics discussed: Loyalty programs: Definition and Key Objectives Problems with Loyalty Programs Design and Characteristics of Loyalty Programs Drivers of Loyalty Program Effectiveness Empirical Evidence on Loyalty Program Effectiveness Loyalty Programs, Shackle or Reward? The Seven-Point Checklist for Successful LP Design and Implementation

Source: Chapter 10: Loyalty Programs: Design and Effectiveness – ppt video online download

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