Chapter 14: Customer Privacy Concerns and Privacy Protective Responses. – ppt download

3 V. Kumar and W. Reinartz – Customer Relationship Management The Concept of Customer Privacy Customer privacy can be defined as “the power of the individual to personally control (vis-à-vis other individuals, groups, organizations, etc.) information about one’s self.” The includes control over the collection, storage, usage, and release of personal information. Stone, Gueutal, Gardner, & McClure, 1983

Source: Chapter 14: Customer Privacy Concerns and Privacy Protective Responses. – ppt download

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